Reblog: Topspin discusses twitter's impact on (music) marketing

Ian Rogers has an interesting post on the Topspin blog about the impact of twitter on marketing in the music world. The post offers interesting facts about the twitter effect on arcade fire's dvd release and Jimmy Eat World's tour and subsequent album release.
Its best summarized with this quote:

What to conclude from all this? That Twitter is the marketing machinery of the future? Naw. This isn’t about “the next big thing”. It’s about how little we know about how marketing will work and how transactions (not just purchases, but any kind of value exchange) will be earned (and I do mean earned) in the future. Success is highly variable. Execution matters (as James said). Unexpected events can make an impact. People are powerful marketers. But not only are the drivers for traffic evolving, the tools we use to measure the attention economy are going through a really interesting growth phase. It’s hard not to be excited by seeing some of these tools work in ways that are more than just novel, they’re shuffling meaningful amounts of attention around and making real money for artists. Exciting times indeed.

I love twitter and I think its a great way for me to connect and communicate. But I am currently trying to figure if and how to apply to my business. We're going to try abunch of things to see what works. One positive aspect (and Ian sort of points it out in his post) is that because there are alot of tools that both structure your approach to testing twitter and provide detailed analytics to analyze the impact/results.

If you're into music and the intersection of music and technology ian is a good person to follow on twitter and the topspin blog is probably worth adding to your RSS feed.

Here's a quick playlist with some Arcade fire and jimmy eat world. Kill is an amazing song.

Topspin post on 33forever