Cool Company: Babbaco

Jessica Kim, has started a cool company, BabbaCo. BabbaCo develops simple, functional and super cute children/baby products. If you aspire to continue your hipness as you enter parent, you need to check out Babbaco and their product line. Today they have one main product, a fleece or flannel cover for your babyseat, but they are developing more ridiculously cool products - so keep your eyes open.
2 reasons why this is a super cool company:
1. Innovative products, solving real world problems. BabbaCo aims to provide simple and super cute solutions to problems that parents face everyday. The cover for the babyseat tackles the real problem that parents (apparently) have with how to keep their baby protected from the elements. Currently parents just use a blanket, that usually doesn't stay fit.
2. Jessica Kim. Jess is an inspirational brand by herself. She's already successfully launched and sold a company. She is a mother, wife, entrepreneur and cool cat. Jess can do for the Baby world what Martha Stewart did for home decor. That means that Jess is likely going to have her own books, tv show and maybe a made for TV movie on Lifetime...well hopefully not lifetime.
3. Transformational. Babbaco will tranform the Baby industry (is that an industry?). By becoming the lifestyle brand for an emerging type of mothers, parents and children. Today's parents aim to continue and broaden their hipness as they move into parenthood. Babbaco is going to leave the charge.
You can buy her products online or at hip boutiques, such as Psycho Baby in Chicago.